YouTube can be a reliable marketing tool if you know what can hinder your progress. Here are common YouTube marketing errors and how to avoid them.
More than 2.3 billion users visit YouTube each month. That’s a large market to tap into!
But to reach them, you have to have the right strategy and marketing tools. You can’t just upload a video on youtube and expect it to do well. You have to market it and put it in front of as many eyes as you can.
There are many common YouTube marketing errors that you should know about so that you don’t make the same mistakes. By studying up on them, you’ll know how to get your video in front of those you want to see it.
Let’s look at some of the biggest mistakes and what you can do to avoid them.
1. Forgetting About Your Branding
Branding has importance in any business venture, but you also need it when it comes to your YouTube channel. On a platform where there are so many different channels that may be making similar content to you, you want to be sure that you stand out.
You can brand all aspects of your channel including your profile picture, header, and even the video itself.
This makes your videos and channel instantly recognizable and solidifies your brand on the platform. Without branding, you risk losing loyal subscribers and your videos can easily get lost in the abyss.
2. Too Much Promotion
Promotions are a great way for a YouTube channel to generate revenue aside from AdSense. Sponsorships are desirable for many YouTubers and can work relatively well when done correctly.
However, overpromoting can be perceived negatively by your audience. They don’t want to feel like they’re constantly being told to buy a product, especially one that doesn’t make sense for your audience.
When marketing your channel, think wisely about your sponsorships. Do they fit your audience? Do you genuinely believe the product will help them?
If you’ve answered “no,” it may be wise to wait for the next sponsorship.
3. Forgetting the Call to Action
At the end of a YouTube video, you generally want your users to do something. Most commonly, this is something like subscribing or liking the video.
It’s easy to make the mistake of not asking your users to do something at the end of your video. Always remember to add a call to action so that you can grow your channel. You may even end up on the trending page if you’re lucky, which you can find out more about in this blog post.
4. Not Using Playlists
Playlists are a helpful tool when it comes to YouTube marketing strategy. They organize similar content into a list that auto-plays all the videos within it.
It’s a great way to keep a user engaged and get them familiar with your content. If you’re not using them, you’re missing out on a lot of opportunities when marketing with YouTube.
Don’t Make These Common YouTube Marketing Errors
It’s easy to make these common YouTube marketing errors, but with this guide, you’ve learned the best ways to avoid them. By putting in the time to make your channel shine, you’ll be building up a loyal subscriber base in no time.
Have you learned a thing or two about the world of YouTube marketing? Please check out more of our articles if you did!