Product Manager is a common and very broad job title. It is also a role that almost every software and technology company needs. What does a Product Manager do? What kind of training should you have? How to become one? This article will tell you the answers!
Let’s start with some basic definitions:
A Product Manager is responsible for any project that has multiple teams working on it, not just software projects. A Product Manager might be responsible for product development (like in case of Agile Software Development), or managing projects related to building an office building – like handling architects, contractors and consultants. In short, the Product / Project manager is responsible for anything where there are multiple teams involve (defining requirements and priorities, organizing meetings between stakeholders etc.).
Oddly enough, some agencies still think Project Managers are responsible for doing real project management. You can see that in their job ads: they say “Must have the ability to drive projects”. No one says PM is a Project Management position though. Well, except in government projects where government agencies ask for people with an Associate degree in any field (and no experience require) who are willing to work for $10/hour or so…
So if you are looking for a project management position there’s certainly many opportunities out there. Your best bet would be googling “project manager jobs” and check out all kinds of websites listed under this keyword. It may help if you know what type of company / industry you want to work for and then narrow your search.
Generally speaking, project managers lead the development and implementation of specific business projects: Products, processes, products or major systems. It is their role to guide the overall effort in terms of schedule, budget and quality. They maintain control over the progress of the project(s) they are working on by identifying potential problems and resolving them before they become critical issues. Project managers may also be required to meet with key stakeholders including senior management / executives in order to provide updates on key milestones during a project’s duration.
Project Manager responsibilities: includes planning and organizing work; tracking progress, ensuring that team follows approved processes and procedures; managing risk and quality assurance; providing status reports; meeting deadlines; communicating with clients/staff, etc.
Skills required for the role: should have excellent communication skills, especially written; ability to work well under pressure and handle multiple projects simultaneously; proactive problem solving skills; analytical thinking, good at prioritizing tasks under pressing deadlines. Familiarity with project management software/tools are also beneficial.
Require education/qualifications: Bachelor’s degree in Business Administration or relevant discipline is often preferred but not always necessary. A formal qualification such as Project Management Professional (PMP) may be desirable to some employers. Applicants should ideally have 3-5 years of experience in a similar role.
A Product Manager job is to turn project ideas into reality. Tasks include managing, planning and organizing resources, facilitating team meetings, tracking progress. As well as being able to multitask effectively in a fast-paced environment while working with limited supervision, Product managers must have excellent communication skills but also be good at Excel management reports.
Required experience: 3 – 5 years
This is one of the most interesting job profiles on this list because it demands both creative thinking and marketing savvy. A successful social media manager knows how to get people clicking on their clients’ online content by using an array of strategies including Facebook ads, Instagram hashtags and Twitter trends . This position requires constant collaboration between digital marketing professionals, community managers and web developers while also ensuring that their client’s sites are search engine optimize.
Excellent interpersonal, oral and written communication skills are essential for this position which requires constant attention to social media management tools like Facebook, Twitter, Instagram, and LinkedIn along with a deep understanding of how each site is use. Managing the day-to-day efforts of a social media team while also providing guidance on marketing strategy makes this one of the most challenging jobs of 2018.
A bachelor’s degree in marketing or advertising will be useful for getting start but it isn’t require. A portfolio showcasing previous work experience should be your first step on your path. Towards landing an excellent social media manager position either as a freelancer or at a digital marketing firm . You can get pay to learn how to become a freelance Twitter expert by using sites like Digital Point which include a list of social media related jobs and allow you to set up a profile from where employers can contact you.
In terms of the job market, hiring activity has been generally steady over the past six months. With modest gains in new positions being added along with contract work for individuals wishing to broaden their portfolio. As far as prediction goes, experts tend to vary on this topic. But there seems to be a general consensus that social media management will continue. To grow as brands look for ways to expand their reach and increase ROI.